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Media Relations Manager

Posting Details

Position Information

Posting Number S180058P
Posting Date 03/05/2017
Closing Date 03/30/2018
Title Media Relations Manager
Working Title Media Relations Manager
Employee Class Administrator
Department CSU Foundation
Salary Range 50,000-60,000
Full-time/ Part-time Full-time
Hours Per Week 40
Standard Work Week Monday - Friday
Anticipated Start Date 05/01/2018
If Temporary, End Date
Job Summary

Join a team of knowledgeable and creative news content creators who are top in their field in terms of identifying compelling scientific or other research on campus and creating engaging content for external audiences. Working in a fast-paced, technology-driven and deadline-oriented environment, this position oversees media distribution and monitoring platforms to ensure they are optimized for maximum effectiveness, and serves as the main hub for intake, editing, scheduling and distribution of content. Supervising one staff member and coordinating with team leads, the media relations manager manages the day-to-day flow of news response and news packaging, and participates on integrated marketing and communication teams with the primary goal of attracting positive attention from the media and key constituents in Illinois, nationwide and internationally for outstanding research, faculty expertise, student accomplishments and university programs and outreach. The media relations manager serves as primary campus contact on news related to select beats, including business, education and outreach.

The Media Relations Manager is a direct report to the Vice President of Advancement and is a key member of the Advancement Office’s Strategic Relations Team. S/he assists in creating the strategies, messages and tools to align Chicago State University’s (“CSU”) communications, engage with and influence its audiences and advance its reputation and mission.

Job Description

Oversee media distribution and monitoring platforms to ensure they are optimized for
maximum effectiveness – both in terms of updated media lists and regularly tracking and
sharing key metrics; manages media relations specialist position; and maintains the news
calendar, managing intake, distribution and tracking of news and community content
Follow breaking news trends, pitch stories to the media, write expert tip sheets and news
releases, and respond to media requests for CSU experts. Beat areas may include School of
Business, School of Education, Outreach & Engagement, and the Arts as well as Enrollment
Edit news releases, tip sheets, audio transcripts, newsletters and community content for
accuracy, clarity and completeness under deadline pressure
Make sure text adheres to AP style and CSU brand
Manage daily updates to CSU print and online information, CSU website homepage, and
manages news on CSU Facebook and Twitter accounts
Plan and execute web, SEO/SEM, marketing database, email, social media, and display
advertising campaigns
Measure and report performance of all digital marketing campaigns, and evaluate results
against goals (ROI and KPIs)
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience

Minimum Qualifications

Bachelor’s degree from an accredited institution in journalism, public relations, English or related
degree; Master’s degree highly preferred
Expert knowledge of APA and AP style and grammar
Familiarity with social media and multimedia applications
Knowledge and experience in working with websites
At least five years of professional experience in public relations, media relations, communications or
journalism that includes media monitoring and outreach, writing and editing, and use of social media
in a deadline-driven, content-production environment

Preferred Qualifications

Knowledge and experience in current practices with digital and print marketing, graphic design, web
management, social media, and brand management
Excellent interpersonal, written and verbal communication, and organizational skills
Must be creative, entrepreneurial and collaborative
Proficient in working with, understanding and utilizing Google Adwords, Google Analytics,
Facebook/Instagram, other social media platforms, and Wordpress
Experience in optimizing landing pages
Experience developing a structure and process for paid content tagging, tracking and analysis
Experience with A/B and multivariate experiments
Experience in setting up and optimizing paid social media campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Numbers focused and highly detail oriented
Up-to-date with the latest trends and best practices in online marketing and measurement

Knowledge, Skills and Abilities

Strong analytic and critical thinking skills, with an eye for detail
A willingness to learn and self-educate when challenged with an unfamiliar or difficult problem
Natural curiosity and healthy skepticism about data and the causes, implications, and insights that
come from it
Strong perspective on digital media, the opportunities and limitations of various digital platforms and
the ability to speak to those areas
Positive attitude and interest in improving upon existing processes and approaches

Special Instructions to Applicants

Posting Specific Questions

Required fields are indicated with an asterisk (*).

Applicant Documents

Required Documents
  1. Resume
  2. Cover Letter
Optional Documents
  1. Transcripts